Hello Dark Mode (My Old Friend)

It seems like every app nowadays is rolling out dark mode. Android 9.0 Pie added dark mode last year. Twitter announced that they’re going even darker. Apple even added a dark mode to Mojave. If you have a growing app or website, here are some reasons to consider offering both light and dark mode.

It Helps Save Battery Life

Tests on iOS and Android have confirmed that dark mode helps preserve your device’s battery life. Some testers even found dark mode consumed 41% less power overall than the regular light mode. If users notice that your app is draining their battery, they may use your app less or ditch it altogether. Letting them use night mode can help them preserve their device’s battery and use your app even longer.

It Can Be Easier on the Eyes

Although it is sometimes claimed that dark mode helps eye strain, this isn’t true in all situations.  But if people are using your app at night, you don’t want them to be blinded by a bright white screen. Preventing your users from getting sore eyes while using your app means they can use it for longer. If your app relies on ads, that can mean more money.

Users Like It

More apps are rolling out dark themes because users are demanding them. One of the top requested features for Slack is dark mode. Facebook Messenger started to implement it after “prolonged external nagging.” Sometimes users will use plugins on their desktop browser to enforce dark mode on sites that don’t offer it. This means creators are losing control of how they present their site to users. It was even leaked recently that Android might be expanding its dark mode to force apps to use it even if it’s not built in. So it’s something to start considering since it seems like users will find a way to enable it anyway.

As dark mode becomes more popular with users, it will become more important than ever for apps and websites to think about implementing it. Your users can benefit from a dark mode option. So don’t be afraid to bring your app to the dark side.